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MOT Brewery
Crafting Authentic Peruvian Beer with Local Flavor
Middle of Town Brewery is a craft beer company based in Peru, committed to producing high-quality, artisanal beers that celebrate the local flavors and culture. The brewery offers a diverse range of handcrafted brews, each inspired by Peru's rich history and natural resources. From bold ales to refreshing lagers, Middle of Town Brewery focuses on using locally sourced ingredients to create distinctive flavors that connect the community to its roots. With a focus on sustainability and innovation, the brewery also supports local farmers and aims to preserve Peru’s brewing traditions while embracing modern techniques.
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RITUAL
For the Ritual label, I drew inspiration from Peruvian traditional motifs, giving them a modern twist. The design merges the deep richness of black with the bold warmth of crimson red and the cool, tranquil tone of teal.
These colors work together to evoke a sense of tradition and reverence, while the clean lines and contemporary styling anchor it firmly in the present. This combination reflects the balance between ancient practices and modern-day rituals.
ELEMENTAL
The Elemental label is built around the four primal forces: earth, fire, wind, and water. The color palette of black, fiery orange, and vibrant green was chosen to symbolize these elements in their rawest forms.
Black represents the foundation of the earth, while the orange signifies the intensity of fire and the green evokes the fresh, ever-moving nature of wind and growth. The balance of these colors creates a label that feels both grounded and dynamic, perfectly capturing the spirit of the elements.
DIMENSIONAL
For Dimensional, the design leans into a futuristic theme, drawing on technological symbolism to communicate depth and innovation. The combination of black, bright blue, and sleek gray creates a high-tech, modern aesthetic.
Black provides a strong, stabilizing base, while the electric blue conveys energy and progress, and the cool gray adds a layer of sophistication. Together, these colors reflect the complexity and innovation at the heart of the label’s theme, pushing the boundaries of what technology represents in design.
ECLIPSE
SPECIAL EDITION :
LUNAR COLLECTION
For the Lunar Collection, I delved into lunar symbolism, capturing the ethereal and mysterious qualities of the moon. The color choice of a soft, muted taupe offered a sophisticated yet understated elegance.
The design incorporates elements that evoke the phases of the moon, with delicate lines and circular motifs that reflect the constant cycle of change. This special edition label embodies a quiet, reflective mood, blending lunar mysticism with modern design sensibilities, offering a timeless connection to the celestial.
